Thursday, May 20, 2010

MaxiGrip Store finds new friends by featuring its inventory on Facebook

As seen on the Internet Retailer site:

Online tire studs retailer MaxiGrip Store last month added a “Shop” tab to its Facebook page that allows shoppers to browse a selection of its inventory.

Facebook users who visit the MaxiGrip Store Facebook page are shown six products and their prices. Shoppers can click either a Buy Now button, which redirects them to a product page on MaxiGrip’s web site, or Share, which provides a link to the MaxiGrip Store Facebook page on the user’s wall. Facebook walls are part of the pages on the social network where people can share information.

Since adding the tab the site’s traffic has grown 9%—and traffic direct from Facebook has increased two percentage points. Moreover, Maxigrip’s sales increased 7%. That growth is particularly notable since it came during April and May, which are traditionally slow months for MaxiGrip since consumers typically buy tire studs to add traction for icy conditions, says Richard Potvin, the company’s owner.

“It has provided a great social window for our store and has allowed us to expand our audience,” he says.

MaxiGrip Store’s Facebook tab was developed using retail software vendor BigCommerce’s SocialShop software-as-a-service application. Maxigrip pays $24.99 a month for BigCommerce’s bronze service package that includes SocialShop, as well as other features such as web site hosting.

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